How can I improve my company's vision statement?

How can I improve my company's vision statement?

To improve your vision statement, consider making it more concise, inspiring, and aligned with your core values. What does your current vision statement say?

Our current vision is 'To be the best in the industry.' It feels a bit vague.

That's a good start, but let's make it more specific. What unique aspects of your company do you want to highlight?

We focus on innovation and customer satisfaction.

Great! How about something like, 'To lead the industry in innovation while delivering unparalleled customer satisfaction'? It’s specific and inspiring.

I like that! How can I ensure it resonates with my team?

Involve your team in the process. Share the draft, gather feedback, and make them feel part of the vision. This will help it resonate more.