What are some effective incentives for collecting testimonials?
Offering incentives like discounts, gift cards, or exclusive access can motivate customers to provide testimonials.
How do I choose the right incentive for my audience?
Consider your audience's preferences and values. Surveys or feedback can help identify what incentives would resonate.
Can you give examples of successful companies using incentives?
Sure! Companies like Dropbox and Airbnb have successfully used referral bonuses to encourage testimonials and reviews.
What are some potential downsides to offering incentives?
Offering incentives might lead to biased testimonials or customers expecting rewards for every review, which can be unsustainable.
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