What are the FTC guidelines for influencer contracts?
The FTC guidelines require influencers to disclose any material connections with brands, such as payments or free products.
How should I disclose my partnership in a post?
You can use hashtags like #ad or #sponsored, or include a clear statement in your post indicating the partnership.
Are there specific rules for different social media platforms?
Yes, while the core guidelines are the same, some platforms may have additional requirements for disclosures.
What are the consequences of not following these guidelines?
Not following FTC guidelines can lead to penalties, including fines and damage to your reputation.
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