What are the legal guidelines for influencer marketing?
Influencer marketing must comply with FTC guidelines, including clear disclosures of paid partnerships.
Can you give me examples of proper disclosures?
Sure! Examples include using hashtags like #ad or #sponsored in posts to indicate a paid partnership.
What are the consequences of not following these guidelines?
Not following guidelines can lead to legal action, fines, and damage to brand reputation.
Are there specific rules for different platforms?
Yes, each platform may have its own rules, so it's important to check their specific guidelines.
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