What are some successful international licensing case studies?

What are some successful international licensing case studies?

There are several notable international licensing case studies. For instance, Disney's licensing of its characters for merchandise has been highly successful globally.

Can you give me more details about Disney's licensing strategy?

Sure! Disney's strategy involves partnering with various manufacturers to create products featuring their characters, ensuring quality control and brand consistency.

What other companies have successful licensing strategies?

Companies like Coca-Cola and Nike also have successful licensing strategies, leveraging their brand power to expand into new markets.

How do companies choose their licensing partners?

Companies typically evaluate potential partners based on their market reach, reputation, and ability to maintain brand standards.