What are some examples of international licensing agreements?
International licensing agreements can include software licenses, trademark licenses, and franchise agreements.
Can you give me a specific example of a software licensing agreement?
Sure! A common example is Microsoft licensing its Windows operating system to computer manufacturers.
What about trademark licensing? Any examples?
Yes! Coca-Cola licenses its brand to various bottlers around the world, allowing them to produce and sell its products.
How do these agreements benefit companies?
They allow companies to expand their market reach, generate revenue, and leverage local expertise without heavy investment.
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