How do I interpret the results of my A/B test?
An example of an AI chatbot conversation about interpreting A/B test results.
How do I interpret the results of my A/B test?
To interpret A/B test results, start by comparing the conversion rates of both variants. What metrics are you tracking?
I'm tracking click-through rates and sales conversions.
Great! Look at the statistical significance of the results. Did you find a clear winner between the two variants?
Yes, Variant A had a 20% higher conversion rate, but I'm not sure if that's significant.
You can use a significance test, like a t-test, to determine if the difference is statistically significant. Have you calculated that?
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