How do I interpret the results of my A/B test?
An example of an AI chatbot conversation about interpreting A/B test results.
How do I interpret the results of my A/B test?
To interpret A/B test results, start by looking at the conversion rates of both variants. What were the metrics you measured?
I measured click-through rates and conversion rates. Variant A had a 5% conversion rate, while Variant B had 7%.
Great! You can calculate the relative improvement by subtracting the conversion rate of A from B, then dividing by A's rate. This gives you a 40% improvement.
That sounds good, but how do I know if the results are statistically significant?
You can use a statistical significance test, like a t-test or chi-squared test, to determine if the difference is not due to random chance. Do you have the sample sizes?
Yes, I had 1000 users for Variant A and 1200 for Variant B.
With those sample sizes, you can calculate the p-value to see if the results are statistically significant. Would you like help with that?
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