What is iterable segmentation and how can it benefit my marketing strategy?
Iterable segmentation is the process of dividing your audience into distinct groups based on specific criteria. This allows for more targeted marketing efforts.
Can you give me some examples of criteria I can use for segmentation?
Sure! You can segment based on demographics, behavior, purchase history, or engagement levels. Each criterion helps tailor your messaging.
How does this improve customer engagement?
By sending personalized messages to specific segments, you increase relevance, which leads to higher engagement rates and better customer experiences.
What tools can I use for iterable segmentation?
Popular tools include Iterable, HubSpot, and Mailchimp, which offer robust segmentation features to enhance your marketing campaigns.
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