What are iterable workflows and how can they benefit my business?

What are iterable workflows and how can they benefit my business?

Iterable workflows are automated processes that help manage customer interactions across various channels. They allow businesses to create personalized experiences by automating tasks like email marketing, SMS campaigns, and more.

Can you give me an example of how a workflow might look?

Sure! For instance, a welcome workflow could trigger an email when a user signs up, followed by a series of personalized messages over the next few days to engage them.

How do I set up an iterable workflow?

You can set up a workflow by using a platform like Iterable, where you can define triggers, actions, and conditions to create a seamless customer journey.

What metrics should I track to measure the success of my workflows?

Key metrics include open rates, click-through rates, conversion rates, and customer engagement levels. These will help you assess the effectiveness of your workflows.