What are the risks associated with joint marketing campaigns?
Joint marketing campaigns can pose several risks, including brand misalignment, shared liability, and communication breakdowns.
Can you explain brand misalignment?
Brand misalignment occurs when the values or messaging of the partnering brands do not match, potentially confusing customers.
What can we do to mitigate these risks?
To mitigate risks, ensure thorough vetting of partners, establish clear communication channels, and align brand values upfront.
Are there any legal risks we should be aware of?
Yes, legal risks can include contract disputes, intellectual property issues, and compliance with advertising regulations.
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