What are the key factors in technology adoption?
The key factors in technology adoption include perceived usefulness, ease of use, social influence, and compatibility.
Can you explain perceived usefulness?
Perceived usefulness refers to the degree to which a person believes that using a particular technology will enhance their performance.
How does social influence play a role?
Social influence affects technology adoption as individuals often look to peers or leaders for guidance on whether to adopt new tech.
What about the ease of use?
Ease of use is crucial; if a technology is user-friendly, people are more likely to adopt it without resistance.
Can you give examples of technologies that succeeded due to these factors?
Sure! Smartphones and social media platforms like Facebook succeeded largely due to their perceived usefulness and ease of use.
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