What are the key metrics to track in a CRM system?
Key metrics in a CRM system include customer acquisition cost, customer lifetime value, and sales conversion rates.
How do I calculate customer acquisition cost?
Customer acquisition cost is calculated by dividing the total cost of acquiring customers by the number of customers acquired.
What is customer lifetime value?
Customer lifetime value (CLV) is the total revenue a business can expect from a single customer account throughout their relationship.
Can you give me examples of sales conversion rates?
Sales conversion rates can be measured by the percentage of leads that turn into paying customers, often tracked per campaign.
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