What are the key metrics I should track for my startup?
Key metrics for startups often include Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Monthly Recurring Revenue (MRR). Would you like to dive deeper into any of these?
Yes, can you explain Customer Acquisition Cost?
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses. It's crucial for understanding your profitability.
How do I calculate CAC?
To calculate CAC, divide your total sales and marketing expenses by the number of new customers acquired in a specific period. For example, if you spent $10,000 and gained 100 customers, your CAC would be $100.
What about Lifetime Value?
Lifetime Value (LTV) estimates the total revenue a customer will generate during their relationship with your business. It's important for assessing long-term profitability.
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