What are the key metrics to consider in ad optimization?
An example of an AI chatbot conversation about key metrics in ad optimization.
What are the key metrics to consider in ad optimization?
The key metrics include click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
How do I calculate the conversion rate?
The conversion rate is calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100 to get a percentage.
What is a good CTR for online ads?
A good CTR typically ranges from 1% to 3%, but it can vary by industry and ad type.
How can I improve my ad's ROAS?
To improve ROAS, focus on targeting the right audience, optimizing ad creatives, and adjusting bids based on performance.
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