What are the key metrics to track in CRM analytics?
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What are the key metrics to track in CRM analytics?
Key metrics in CRM analytics include customer acquisition cost, customer lifetime value, churn rate, and sales conversion rate.
Can you explain customer lifetime value and why it's important?
Customer lifetime value (CLV) measures the total revenue a business can expect from a single customer over their lifetime. It's crucial for understanding profitability.
What tools can I use to track these metrics?
You can use CRM software like Salesforce, HubSpot, or Zoho, which offer built-in analytics tools to track these metrics.
How often should I review these metrics?
It's recommended to review these metrics monthly to stay on top of trends and make informed decisions.
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