What are the best KPIs to track for social media success?
An example of an AI chatbot conversation about key performance indicators for social media.
What are the best KPIs to track for social media success?
The best KPIs for social media success include engagement rate, reach, impressions, and conversion rate.
How do I calculate engagement rate?
Engagement rate is calculated by dividing the total engagement (likes, comments, shares) by the total followers, then multiplying by 100.
What is a good engagement rate for social media?
A good engagement rate typically ranges from 1% to 5%, but it can vary by industry and platform.
Can you suggest tools to track these KPIs?
Sure! Tools like Hootsuite, Sprout Social, and Google Analytics are great for tracking social media KPIs.
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