What is the difference between KPIs and metrics in marketing?
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What is the difference between KPIs and metrics in marketing?
KPIs, or Key Performance Indicators, are specific metrics that are tied to business objectives, while metrics are broader measurements that track performance.
Can you give me examples of KPIs in marketing?
Sure! Examples of marketing KPIs include customer acquisition cost, conversion rate, and return on marketing investment.
How do I choose the right KPIs for my marketing strategy?
To choose the right KPIs, align them with your business goals, ensure they are measurable, and consider your target audience.
What metrics should I track regularly?
Regularly track metrics like website traffic, engagement rates, and lead generation to assess your marketing performance.
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