What are the best tools for landing page analytics?
Some popular tools for landing page analytics include Google Analytics, Hotjar, and Crazy Egg. They provide insights on user behavior.
How does Google Analytics help with landing page optimization?
Google Analytics tracks user interactions, conversion rates, and traffic sources, helping you identify what works and what needs improvement.
Can you explain how heatmaps work in tools like Hotjar?
Heatmaps visually represent user clicks, scrolls, and movements on your landing page, showing you where users engage the most.
Are there any free options for landing page analytics?
Yes, Google Analytics is free, and Hotjar offers a free plan with limited features, which is great for small businesses.
What metrics should I focus on for my landing page?
Key metrics include conversion rate, bounce rate, average session duration, and user engagement to assess landing page performance.
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