What are some alternatives to traditional lead scoring?

What are some alternatives to traditional lead scoring?

There are several alternatives to traditional lead scoring, such as predictive analytics, behavioral scoring, and account-based scoring. Would you like to know more about any specific method?

Can you explain predictive analytics?

Predictive analytics uses historical data and machine learning to forecast future outcomes, helping prioritize leads based on their likelihood to convert.

What is behavioral scoring?

Behavioral scoring evaluates leads based on their interactions with your brand, such as website visits, email opens, and social media engagement.

How does account-based scoring work?

Account-based scoring focuses on evaluating entire accounts rather than individual leads, considering factors like company size, industry, and engagement level.

Which method do you recommend for a small business?

For a small business, I recommend starting with behavioral scoring, as it provides insights based on actual interactions and is easier to implement.