What is pivoting in the Lean Startup methodology?
Pivoting is a fundamental concept in the Lean Startup methodology, where a startup changes its strategy to test a new approach based on feedback and learning.
Can you give me an example of a successful pivot?
Sure! Instagram started as a check-in app called Burbn but pivoted to focus on photo sharing, which led to its massive success.
How do I know when to pivot my startup?
You should consider pivoting when you consistently receive negative feedback, your product isn't gaining traction, or market conditions change.
What are the risks associated with pivoting?
Risks include losing existing customers, misallocating resources, and the potential to confuse your team and stakeholders.
What are some common types of pivots?
Common types of pivots include customer segment pivot, product feature pivot, and business model pivot, among others.
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