What are the legal aspects I need to consider in influencer marketing?
When engaging in influencer marketing, you should consider disclosure requirements, copyright issues, and contract terms.
What are the disclosure requirements for influencers?
Influencers must disclose any paid partnerships or sponsorships clearly, typically using hashtags like #ad or #sponsored.
Are there any specific laws that apply to influencer marketing?
Yes, laws like the FTC guidelines in the U.S. require transparency in advertising, which applies to influencer marketing.
What should I include in a contract with an influencer?
A contract should include payment terms, content guidelines, disclosure requirements, and the duration of the partnership.
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