What are licensing agreements in business?
Licensing agreements are contracts where one party allows another to use its intellectual property under specified conditions.
Can you give me an example of a licensing agreement?
Sure! A common example is a software company licensing its program to another company for distribution.
What are the benefits of licensing agreements?
Benefits include revenue generation, market expansion, and reduced risk for both parties involved.
Are there any risks associated with licensing agreements?
Yes, risks can include loss of control over the brand, potential legal disputes, and dependency on the licensee.
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