What is the difference between licensing and innovation?
Licensing involves granting permission to use intellectual property, while innovation is about creating new ideas or products.
Can you give me examples of each?
Sure! An example of licensing is a software company allowing others to use its technology. Innovation could be a startup developing a groundbreaking app.
How do companies decide between licensing and innovating?
Companies often consider factors like cost, market demand, and their own capabilities when deciding between licensing and innovating.
Which approach is more beneficial for long-term growth?
It depends on the industry and company goals. Innovation can lead to unique offerings, while licensing can provide steady revenue.
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