What are the key performance metrics for LinkedIn ads?
An example of an AI chatbot conversation about LinkedIn ads performance metrics.
What are the key performance metrics for LinkedIn ads?
The key performance metrics for LinkedIn ads include Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Engagement Rate.
How do I calculate the Click-Through Rate?
To calculate the Click-Through Rate (CTR), divide the number of clicks by the number of impressions and multiply by 100. For example, if you had 50 clicks and 1,000 impressions, the CTR would be (50/1000) * 100 = 5%.
What is a good CTR for LinkedIn ads?
A good CTR for LinkedIn ads typically ranges from 0.5% to 1.5%, but this can vary based on industry and campaign goals.
Can you explain what Conversion Rate means?
The Conversion Rate is the percentage of users who take a desired action after clicking on your ad, such as filling out a form or making a purchase.
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