What is live streaming e-commerce?
Live streaming e-commerce combines live video streaming with online shopping, allowing viewers to purchase products in real-time.
How does it work?
During a live stream, hosts showcase products, interact with viewers, and provide links for instant purchases, creating an engaging shopping experience.
What are the benefits of using live streaming for e-commerce?
Benefits include increased engagement, real-time interaction, higher conversion rates, and the ability to showcase products dynamically.
Can you give me examples of platforms that support this?
Sure! Popular platforms include Instagram Live, Facebook Live, TikTok, and specialized e-commerce sites like ShopShops.
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