How can local businesses adapt to changing market conditions?
Local businesses can adapt by embracing digital marketing, diversifying their product offerings, and enhancing customer engagement.
What specific digital marketing strategies should they consider?
They should consider social media marketing, email campaigns, and search engine optimization to reach a wider audience.
How can they improve customer engagement?
Improving customer engagement can be achieved through personalized communication, loyalty programs, and active social media interaction.
Are there any examples of businesses that successfully adapted?
Yes, many restaurants shifted to online ordering and delivery services during the pandemic, which helped them survive.
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