What is the difference between local SEO and global SEO?
Local SEO focuses on optimizing a business's online presence to attract local customers, while global SEO aims for a broader audience.
Can you give me examples of when to use each?
Use local SEO when your business serves a specific area, like a restaurant. Use global SEO for e-commerce sites targeting international customers.
What are some key strategies for local SEO?
Key strategies include optimizing Google My Business, using local keywords, and getting reviews from local customers.
And what about global SEO strategies?
Global SEO strategies include keyword research for different regions, creating multilingual content, and building backlinks from international sites.
Which one is more effective for small businesses?
Local SEO is generally more effective for small businesses as it targets customers in their immediate area.
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