What is the difference between localization and globalization?

What is the difference between localization and globalization?

Localization refers to adapting a product or content to meet the language, culture, and other specific needs of a target market. Globalization, on the other hand, is the process of designing and developing products that can be sold in multiple markets with minimal adaptation.

Can you give me examples of each?

Sure! An example of localization is translating a website into Spanish and adjusting cultural references for a Latin American audience. Globalization might involve creating a software application that supports multiple languages and currencies from the start.

Why is localization important for businesses?

Localization is crucial because it helps businesses connect with local customers, enhances user experience, and can significantly increase market reach and sales.

What challenges do companies face with localization?

Companies often face challenges like cultural differences, varying legal requirements, and the need for ongoing updates to localized content.