What are the differences between mobile and web analytics?
Mobile analytics focuses on user behavior in mobile apps, while web analytics tracks user interactions on websites.
Can you give examples of metrics used in both?
Sure! Mobile analytics often includes app installs and session length, while web analytics tracks page views and bounce rates.
Which one is more important for a business?
It depends on your target audience. If your users primarily use a mobile app, mobile analytics is crucial. For web-based services, web analytics is key.
How can I integrate both analytics into my strategy?
You can use tools like LogRocket to track user behavior across both platforms, providing a comprehensive view of user interactions.
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