What are the long-term effects of discounts on consumer behavior?
Discounts can lead to increased short-term sales, but they may also condition consumers to expect lower prices.
Do discounts affect brand loyalty?
Yes, frequent discounts can erode brand loyalty as customers may start to associate the brand with lower prices rather than quality.
How do discounts impact profit margins?
While discounts can boost sales volume, they often reduce profit margins, which can be detrimental in the long run.
Are there any strategies to use discounts effectively?
Yes, strategies like limited-time offers or loyalty programs can create urgency and maintain perceived value.
What alternatives to discounts can businesses consider?
Businesses can consider value-added services, bundling products, or enhancing customer experience as alternatives.
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