What are the long-term effects of promotional pricing on consumer behavior?
Promotional pricing can lead to increased short-term sales, but it may also condition consumers to expect discounts.
Does this mean customers will wait for sales instead of buying at regular prices?
Yes, many consumers may delay purchases, anticipating future promotions, which can hurt regular pricing strategies.
Are there any industries where promotional pricing is more effective?
Retail and consumer goods often see significant benefits from promotional pricing, especially during holidays or events.
What strategies can businesses use to mitigate the negative effects?
Businesses can limit the frequency of promotions, create loyalty programs, or offer value-added services to maintain perceived value.
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