How can brands effectively engage with influencers over the long term?
Brands can build long-term relationships with influencers by focusing on mutual benefits, consistent communication, and shared values.
What are some strategies to maintain these relationships?
Strategies include regular check-ins, providing exclusive opportunities, and involving influencers in product development.
How do I measure the success of these engagements?
Success can be measured through engagement metrics, sales conversions, and the overall sentiment of the audience towards the brand.
Can you give examples of brands that do this well?
Sure! Brands like Nike and Glossier have successfully maintained long-term influencer partnerships that resonate with their audiences.
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