What are some effective long-term KPIs for branding?
Long-term KPIs for branding include brand awareness, customer loyalty, and brand equity.
How can I measure brand awareness over time?
You can measure brand awareness through surveys, social media metrics, and website traffic analysis.
What tools can help track these KPIs?
Tools like Google Analytics, social media analytics platforms, and brand tracking software can be very helpful.
How often should I review these KPIs?
It's best to review long-term KPIs quarterly to assess trends and make necessary adjustments.
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