How can I analyze the effectiveness of my loyalty program?
You can analyze your loyalty program's effectiveness by tracking key metrics like customer retention, engagement rates, and redemption rates.
What specific metrics should I focus on?
Focus on metrics such as Net Promoter Score (NPS), average order value, frequency of purchases, and the percentage of active members.
How can I improve customer engagement in my loyalty program?
Consider personalizing rewards, offering exclusive promotions, and regularly communicating with members to keep them engaged.
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