What are the main differences between loyalty programs and discount coupons?
Loyalty programs reward repeat customers with points or perks, while discount coupons provide immediate savings on purchases.
Which one is more beneficial for customers?
It depends on shopping habits. Loyalty programs are great for frequent shoppers, while coupons are better for occasional buyers.
Can businesses benefit more from one over the other?
Yes, loyalty programs can increase customer retention, while coupons can attract new customers quickly.
Are there any examples of successful loyalty programs?
Sure! Starbucks Rewards and Sephora's Beauty Insider are popular examples that effectively engage customers.
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