What are magic links in eCommerce?
Magic links are unique URLs that allow users to log in or access content without a password, enhancing user experience.
How do magic links improve conversion rates?
They simplify the login process, reducing friction and cart abandonment, which can lead to higher conversion rates.
Are there any security concerns with using magic links?
Yes, if not implemented securely, magic links can be intercepted or misused, so it's important to use expiration times and secure delivery.
Can you give me examples of eCommerce platforms using magic links?
Sure! Platforms like Shopify and BigCommerce have integrated magic link features to streamline user access.
What are the best practices for implementing magic links?
Best practices include using HTTPS, setting expiration times, and sending links via secure channels like email.
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