What are some famous marketing failures?
Some famous marketing failures include New Coke, the Microsoft Zune, and the PepsiCo's Kendall Jenner ad. Each faced backlash for various reasons.
What went wrong with New Coke?
New Coke was introduced in 1985 to replace the original formula, but consumers rejected it, leading to a public outcry and the return of Coca-Cola Classic.
How did the Zune fail against the iPod?
The Zune failed due to poor marketing, lack of unique features, and the iPod's strong brand loyalty. It couldn't compete effectively.
What lessons can be learned from these failures?
Key lessons include understanding your audience, maintaining brand identity, and the importance of market research before launching new products.
Can you give me more examples of marketing blunders?
Sure! Other examples include the Gap's logo redesign in 2010 and the infamous 'Fyre Festival' marketing campaign.
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