What is Matomo Analytics and how does it work?

What is Matomo Analytics and how does it work?

Matomo Analytics is an open-source web analytics platform that helps you track and analyze your website's traffic. It provides insights into visitor behavior, conversion rates, and more.

How is it different from Google Analytics?

Unlike Google Analytics, Matomo gives you full control over your data and prioritizes user privacy. You can host it on your own server.

Can I use Matomo for eCommerce tracking?

Yes, Matomo offers eCommerce tracking features that allow you to monitor sales, conversion rates, and customer behavior.

Is it easy to install and set up?

Yes, Matomo provides a straightforward installation process, and there are detailed guides available to help you set it up.

What kind of reports can I generate with Matomo?

You can generate various reports, including visitor statistics, behavior flow, conversion tracking, and custom reports tailored to your needs.