What are the main differences between Matomo and Google Analytics?
Matomo is an open-source analytics platform that prioritizes user privacy, while Google Analytics is a cloud-based service that offers extensive features but collects user data.
Which one is better for small businesses?
For small businesses, Matomo might be better due to its focus on data ownership and privacy, while Google Analytics offers more advanced features.
Can I use Matomo without any coding skills?
Yes, Matomo provides a user-friendly interface that allows you to set it up and use it without coding skills.
What are the costs associated with both platforms?
Matomo offers a free self-hosted version, while its cloud-hosted version has a subscription fee. Google Analytics is free for most users, but advanced features may require a paid plan.
Which one has better customer support?
Google Analytics has extensive documentation and community support, while Matomo offers dedicated support for paid users.
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