Matomo vs Google Analytics: Which is Better in 2023?
An example of an AI chatbot conversation about Matomo and Google Analytics comparison in 2023.
What are the main differences between Matomo and Google Analytics in 2023?
In 2023, Matomo offers more privacy-focused features and data ownership, while Google Analytics provides advanced integrations and a user-friendly interface.
Which one is better for small businesses?
For small businesses, Matomo might be better due to its cost-effectiveness and data privacy, but Google Analytics offers robust tools for growth.
Can I use both tools together?
Yes, you can use both tools together to leverage the strengths of each, such as using Matomo for privacy and Google Analytics for detailed insights.
What are the pricing models for both?
Matomo offers a free self-hosted option and a paid cloud version, while Google Analytics is free with premium features available in Google Analytics 360.
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