What are the key features of Matomo compared to Google Analytics?

What are the key features of Matomo compared to Google Analytics?

Matomo offers features like data ownership, privacy compliance, and customizable dashboards, while Google Analytics excels in integration with other Google services and advanced machine learning insights.

How does data privacy differ between the two?

Matomo emphasizes user privacy and allows you to host data on your own servers, whereas Google Analytics collects data on its servers, which may raise privacy concerns for some users.

Can I use Matomo for e-commerce tracking?

Yes, Matomo provides robust e-commerce tracking features, allowing you to analyze sales, conversion rates, and customer behavior effectively.

Which one is better for small businesses?

It depends on your needs. Matomo is great for privacy-focused businesses, while Google Analytics offers powerful tools and integrations that can benefit small businesses looking for growth.

Are there any costs associated with using Matomo?

Matomo offers a free self-hosted version, but if you choose the cloud-hosted version, there are subscription fees based on your usage.