How can I measure brand recognition effectively?
You can measure brand recognition through surveys, social media analytics, and brand recall tests.
What specific metrics should I look for in surveys?
Look for metrics like aided and unaided recall, brand familiarity, and purchase intent.
Are there any tools that can help with this?
Yes, tools like SurveyMonkey, Google Forms, and social media analytics platforms can be very helpful.
How often should I measure brand recognition?
It's advisable to measure it at least annually, or more frequently if you're launching new campaigns.
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