How can I measure the success of my customer acquisition efforts?
You can measure success by tracking metrics like customer acquisition cost (CAC), conversion rates, and customer lifetime value (CLV).
What specific metrics should I focus on?
Focus on CAC, CLV, conversion rates, and return on investment (ROI) for your marketing campaigns.
How do I calculate customer acquisition cost?
CAC is calculated by dividing the total cost of acquiring customers (marketing expenses) by the number of customers acquired.
Can you give me an example of how to calculate it?
Sure! If you spent $1,000 on marketing and acquired 100 customers, your CAC would be $1,000 / 100 = $10 per customer.
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