How can I measure the success of my Facebook marketing efforts?
You can measure success through metrics like engagement rates, reach, conversions, and return on ad spend.
What specific metrics should I focus on for engagement?
Focus on likes, shares, comments, and click-through rates to gauge engagement effectively.
How do I track conversions from my Facebook ads?
You can use Facebook Pixel to track conversions on your website and analyze the data in Ads Manager.
Is there a way to compare my performance with competitors?
Yes, tools like Facebook Insights and third-party analytics platforms can help you benchmark against competitors.
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