How can I measure the ROI of my marketing campaigns?
An example of an AI chatbot conversation about measuring the return on investment for marketing efforts.
How can I measure the ROI of my marketing campaigns?
To measure ROI, you can use the formula: (Net Profit / Cost of Investment) x 100. What specific campaigns are you looking at?
I'm focusing on social media and email marketing.
For social media, track engagement and conversions. For email, monitor open rates and click-through rates. Do you have data on these?
Yes, I have the conversion rates for both. How do I calculate the ROI?
Great! For each campaign, subtract the total cost from the total revenue generated, then divide by the total cost and multiply by 100 to get the percentage.
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