How can we measure success in ethical marketing?

How can we measure success in ethical marketing?

Measuring success in ethical marketing can involve various metrics such as customer trust, brand loyalty, and social impact.

What specific metrics should I focus on?

You might consider metrics like Net Promoter Score (NPS), customer satisfaction surveys, and engagement rates on social media.

How do I track customer trust?

Tracking customer trust can be done through surveys, feedback forms, and monitoring brand sentiment on social media.

Can ethical marketing impact sales?

Yes, ethical marketing can lead to increased sales as consumers are more likely to support brands they trust and align with their values.