How can we measure the impact of research communication?
Measuring the impact of research communication can involve various metrics such as audience engagement, citation analysis, and feedback surveys.
What specific metrics should I focus on?
You might consider metrics like social media shares, website traffic, citation counts, and qualitative feedback from your audience.
Are there tools available to help with this?
Yes, tools like Altmetric, Google Analytics, and various survey platforms can help you track and analyze these metrics.
How often should I evaluate the impact?
It's beneficial to evaluate the impact regularly, such as quarterly or annually, to adapt your strategies effectively.
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