How does media consumption vary across different age groups?

How does media consumption vary across different age groups?

Media consumption varies significantly by age. Younger generations tend to prefer streaming services and social media, while older adults may favor traditional TV and print media.

What specific platforms do younger people use more?

Younger people often gravitate towards platforms like TikTok, Instagram, and YouTube for video content, while also engaging with streaming services like Netflix.

And what about older adults?

Older adults typically use Facebook for social interaction and may watch more cable TV or news programs, along with reading newspapers.

Are there any trends in media consumption that are changing?

Yes, there's a noticeable trend of older adults increasingly adopting streaming services, while younger audiences are becoming more selective about their media consumption.

What implications does this have for advertisers?

Advertisers need to tailor their strategies to target specific age groups effectively, utilizing platforms and content types that resonate with each demographic.