What are some examples of brands in the metaverse?
Some notable brands in the metaverse include Nike, Gucci, and Coca-Cola, which have created virtual experiences.
How did these brands engage with users in the metaverse?
Nike launched virtual sneakers in Roblox, while Gucci created a digital garden in the game, allowing users to explore.
Are there any brands that have hosted events in the metaverse?
Yes, brands like Samsung and Travis Scott have hosted concerts and product launches in platforms like Fortnite.
What benefits do brands get from being in the metaverse?
Brands gain increased visibility, engagement with younger audiences, and the ability to create unique experiences.
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